Intentional organic branding and website design for heart-centered women-owned businesses

A brand and website designer with long dark hair sitting at a table, looking at a laptop with photos spread out in front of her.

Imagine This...

You Currently Are:

  • Feeling lost in a sea of competitors, struggling to stand out

  • Unsure of your brand's true essence and how to communicate it effectively

  • Attracting clients who don't truly value your work

  • Frustrated with a website that doesn't reflect your brand or convert visitors into clients

  • Overwhelmed with DIY branding and website design, wasting precious time and energy

You Are Looking To Be:

  • Confident in your unique brand identity, shining brightly in your industry

  • Clear on your brand's mission, values, and voice, with a cohesive visual direction

  • Attracting and engaging your soulmate clients who appreciate and value your work

  • Proudly showcasing a stunning, user-friendly website that turns visitors into loyal clients

  • Empowered with a professional, aligned brand and website, freeing you to focus on what you love

Through my design process, we will create a beautiful organic brand that aligns with your purpose, connecting you with soulmate clients and reconnecting you with your business.

A flat lay of a light wooden table with a white ceramic dish holding dried wheat stalks, an iPhone displaying a logo design "RIO MAR" on the screen, placed on a closed beige notebook.

No. 01

BRAND DESIGN INTENSIVE

Fast-Track Your Brand Transformation

Need a quick and impactful design overhaul? My Design Week-Long Intensives are perfect for ambitious women who want to see rapid results. In just one week, we'll transform your brand or website, giving you a fresh, aligned, and professional look in no time without compromising the quality.

What You'll Achieve:

  • Immediate Results: Experience a complete brand or website transformation in just one week.

  • Focused Collaboration: Work closely with me through an intensive, hands-on process.

  • Rapid Growth: Quickly elevate your brand or website to attract and engage your ideal clients.

Laptop on a table displaying a personal Squarespace website or profile with a woman in a white outfit, surrounded by minimalist decor including a white vase with dried palm leaves and small amber bottles.

No. 02

Shopify & Squarespace Website Design

Create a Digital Experience That Converts

Your website is your digital storefront, and it should be as captivating and authentic as your brand. I specialize in designing strategic, beautiful, user-friendly Shopify and Squarespace websites that align with your brand's purpose and drive results

  • Engage visitors with a website that's easy to navigate and visually appealing.

  • Turn your website visitors into loyal clients with strategic design and clear calls to action.

  • Showcase your brand's unique personality and values through a custom-designed website.

Elevate your brand & website that will connect you with your soulmate clients, and empower you to grow your business

My Design Process

A brand and website designer sitting at a desk using a smartphone, with a laptop, a gray notebook labeled 'SKETCH', a pen, and stationery on the desk.
A brand and website designer is selecting printed photographs of beach and outdoor scenes from a white table, with a laptop showing similar images nearby.

At Blue Moons Studio, I offer two distinct design paths: Branding and Website Design. Each process is tailored to ensure we create a cohesive and impactful presence for your business.

Branding Process

Phase 1: Discovery

Deep Dive into Your Brand
Once you’re officially on the books, you’ll receive a comprehensive Brand Strategy questionnaire. We’ll then set up a brand strategy workshop video call to discuss your answers in detail. This allows me to gain insight and clarity to strategically create a Brand Strategy that aligns with your goals, mission, values, and voice.

Phase 2: Strategy

Crafting Your Brand Blueprint
After our call, I’ll compose an extensive Brand Strategy that includes your brand’s values, voice, and visual direction. You’ll receive a Brand Strategy & Creative Direction presentation for your approval, ensuring we’re aligned before any design work begins.

Phase 3: Design and Refine

Concept Development
Using the strategic information gathered, we’ll begin designing a brand identity that aligns with your vision, voice, values, and soulmate clients. We’ll explore various concepts and narrow them down to the most aligned with your brand.

Brand Concept Presentation
You’ll receive an in-depth Brand Concept presentation with explanations of the design choices. After a few days to review, you can provide feedback. We’ll refine the design through two rounds of adjustments if needed.

Phase 4: Wrap-up and Launch

Finalizing and Equipping You for Success
Once all design deliverables are complete, I’ll organize and deliver your brand files, brand style guide, and brand guidelines. You’ll be ready to launch your intentionally crafted brand, share it with the world, and cultivate relationships with your soulmate clients.

Website Design Process

Phase 1: Discovery

Deep Dive into Your Website Goals
If your experience includes website design, you’ll receive a Web Strategy questionnaire during the booking phase. We’ll set up a 90-minute discovery video call to discuss your answers, allowing me to gain clarity on your website goals and strategically create a plan that aligns with them.

Phase 2: Strategy

Crafting Your Website Blueprint
Based on our call, I’ll create an extensive website strategy that includes your goals, desired functionalities, and visual direction. You’ll receive this Website Strategy presentation for your approval, ensuring we’re aligned before any design work begins.

Phase 3: Design and Refine

Concept Development
With the approved strategy, we’ll begin designing your website. This starts with creating a homepage wireframe that captures the essence of your brand and goals. Once you approve the wireframe, we’ll proceed to develop the full website.

Design Refinement
During the development phase, you’ll have opportunities to review and provide feedback. We’ll refine the website through two rounds of adjustments to ensure it perfectly aligns with your vision and content.

Phase 4: Wrap-up and Launch

Finalizing and Equipping You for Success
Once all website design elements are complete, I’ll organize and deliver your website files and guidelines. You’ll be ready to launch your new website, confidently showcasing your brand and engaging with your audience online.

ADD-ON OPTIONS

COPYWRITING

Need help with writing compelling copy for your website? It can be a daunting task. We can assist you in crafting engaging and persuasive copy that effectively converts your audience into clients.

SALES PAGES

Work with us to strategically elevate your sales pages for your group coaching or mastermind containers.

SOCIAL MEDIA GRAPHICS

Speed up content creation with custom templates tailored to your brand.

Bringing Your

Vision To Life

/

Bringing Your Vision To Life /

Desk workspace with a laptop, notebook, pen, scissors, pencils, a black clip, and a white circle tray holding a binder clamp, on a wooden surface.

FAQs

The Client Experience

  • Not only are you great at designing, you strive to understand the values and goals of your client's business. I had an amazing experience working with you!

    Marialejandra

  • You did such an amazing job at helping me to create my website and logo. Everyone says how my website is so me and how beautifully designed it is. I walked away with knowledge on how to manage my website. I walked away with amazing advice from you that helped me in my personal life and my business.

    Vanessa Herrera

  • You made everything to someone who is not the most tech savvy so easy. I’m so excited about the gorgeous aesthetic of my site and brand!

    Megan Toner